iPhone 11 and iPhone X Plus specs, price, release date

The company is said to be tinkering with its 2018 iPhone lineup in an effort to goose adoption of the three models released in 2017 and three new ones reportedly coming later this year. The ultrapricey iPhone X may have dissuaded some Apple fans from upgrading -- starting at $999, ￡999 or AU$1,579, it's the most expensive iPhone ever -- while the incremental refinements of the iPhone 8 and iPhone 8 Plus may have lacked sufficient oomph to drive the masses into upgrading.

iPhone 9, iPhone 11, iPhone X Plus, iPhone XS or iPhone X2 rumours

The new iPhone for 2018 will almost certainly be announced in September 2018. Apple announces all its flagship iPhones in September and there is no reason to suggest that will change.

Everyone's waiting for the iPhone X, it is a bad news for Apple

Today’s retail launch of the Apple iPhone 8 and iPhone 8 Plus is a crucial test for Apple's riskiest iPhone strategy.

This strategy of offering the iPhone 8 and 8 Plus first, while the real update, one that some believe is prohibitively expensive, looms just a few weeks later, is an unusual choice. In fact, it could squeeze Apple from both sides. iPhone consumers usually want the shiniest, new thing, but they don't want to pay an arm and a leg (The argument could be made they they've been doing so for ages, but the loss of carrier subsidies and the psychographic impact of a $1,000 price should not be underestimated).