Wednesday, March 13, 2013

The threat of the Apple hegemony by the Android, Apple executives Schiller out attacks Android

Apple Senior VP of Marketing, Phil Schiller, took some time to lash out at Android the day before the introduction of the next flagship Android phone, the Samsung Galaxy S 4. In an interview in the Wall Street Journal, Schiller said that Apple's own data showed that in the fourth quarter, four times as many Apple iPhone users switched from Android than to Android. He also brought up the "F" word, which for Android mobile phone users is fragmentation and spoke about the number of handsets that are running an older version of the Android OS.

According  to Schiller, the Android service suffers because of the way that different elements of it come from different companies. "When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with," the executive said. "They don't work seamlessly together." The Apple marketing executive put down the entire Android platform when he said, "Android is often given a (sic) free replacement for a feature phone and the experience isn't as good as an iPhone." And turning to the Samsung Galaxy S 4 specifically, Schiller said that it will launch with a year old OS (Android 4.1) that will need to be updated.

"With their own data, only 16 percent of Android users are on year-old version of the operating system," he said. "Over 50 percent are still on software that is two years old. A really big difference."-Phil Schiller, SVP of Marketing, Apple

Derspite Schiller's comments, the latest data from Gartner shows that the Apple iPhone owns 19.1% of Global smartphone sales compared to 66.4% for Android mobile phone.

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